Privacy Policy
This privacy policy outlines how Easybet collects, uses, stores, and protects your personal information when you access and use our online slot gaming platform. We are committed to safeguarding your privacy and ensuring transparency in all data processing activities. By using Easybet services, you acknowledge that you have read and understood the terms set out in this Easybet privacy policy.
Information We Collect
We collect various types of information to provide and improve our services whilst maintaining compliance with applicable data protection regulations in the United Kingdom. Personal data is collected directly from you during registration, gameplay, and ongoing account management.
The following table outlines the categories of information we collect:
| Data Category | Examples | Purpose |
|---|---|---|
| Account Information | Name, email address, date of birth, postal address | Identity verification and account creation |
| Financial Data | Payment card details, transaction history, withdrawal requests | Processing deposits and withdrawals |
| Technical Data | IP address, browser type, device information, cookies | Platform functionality and security |
| Gameplay Data | Betting patterns, game preferences, session duration | Service improvement and safe gaming monitoring |
| Communication Records | Customer support interactions, email correspondence | Query resolution and service enhancement |
We collect information through direct input when you create an account or contact customer support, automated technologies such as cookies and similar tracking mechanisms, and third-party sources including payment processors and identity verification services. All data collection adheres to the principles of necessity and proportionality under UK data protection law.
How We Use Your Information
Your personal information is processed for specific, legitimate purposes that enable us to operate our platform effectively and responsibly. We use your data to verify your identity and age to comply with regulatory requirements, process financial transactions including deposits and withdrawals, provide customer support and respond to your enquiries, and detect and prevent fraudulent activity or security breaches.
We also utilise your information to fulfil our obligations regarding safe gaming practices by monitoring gameplay patterns that may indicate problematic behaviour. This includes setting deposit limits, implementing cooling-off periods, and providing access to responsible gambling resources. Marketing communications are only sent with your explicit consent, and you may withdraw this consent at any time through your account settings.
Data processing is conducted under lawful bases including contractual necessity for service provision, legal obligations under gambling regulations, legitimate interests in fraud prevention and platform security, and your explicit consent where required. We do not use automated decision-making that produces legal effects without human oversight.
Data Sharing and Third Parties
We share your personal information only when necessary to operate our services or comply with legal obligations. Third-party recipients of your data include payment service providers who process transactions on our behalf, identity verification services that confirm your age and identity, regulatory authorities and law enforcement agencies when legally required, and technical service providers who maintain our platform infrastructure.
The following table details our primary data sharing arrangements:
| Recipient Type | Purpose | Data Shared | Safeguards |
|---|---|---|---|
| Payment Processors | Transaction processing | Financial data, account details | PCI-DSS compliance, encryption |
| Verification Services | Age and identity checks | Name, date of birth, address | Contractual data protection terms |
| Regulatory Bodies | Licence compliance | Transaction records, player data | Statutory obligations |
| Cloud Hosting Providers | Data storage and platform operation | All platform data | ISO certifications, data processing agreements |
| Analytics Partners | Service improvement | Anonymised usage data | Aggregation and pseudonymisation |
All third parties are bound by contractual obligations to protect your information and use it only for specified purposes. We do not sell your personal data to any third parties for marketing purposes. When data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place through standard contractual clauses or adequacy decisions.
Your Rights and Data Security
Under UK data protection legislation, you possess several rights regarding your personal information. You have the right to access your personal data and receive a copy in a structured, commonly used format, request correction of inaccurate or incomplete information, request deletion of your data subject to legal retention requirements, object to processing based on legitimate interests, and withdraw consent where processing relies on your agreement.
To exercise these rights, contact our data protection officer through the channels provided on our platform. We will respond to requests within one month, though complex requests may require an additional two months with notification. Identity verification may be required to protect against unauthorised access.
We implement robust security measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These measures include industry-standard encryption for data transmission and storage, regular security assessments and penetration testing, access controls limiting employee access to necessary data only, secure authentication protocols including two-factor authentication options, and continuous monitoring for suspicious activity.
Despite our security measures, no system is entirely immune to breaches. In the event of a data breach that poses a risk to your rights, we will notify you and relevant authorities within 72 hours as required by law.
Data Retention and Policy Updates
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Easybet privacy policy and comply with legal obligations. Retention periods vary depending on the type of information and applicable regulatory requirements.
The following table outlines our standard retention periods:
| Data Type | Retention Period | Legal Basis |
|---|---|---|
| Account Information | Duration of account plus 6 years | Regulatory compliance, contract law |
| Transaction Records | 6 years from transaction date | Financial regulations, tax law |
| Identity Verification Documents | Duration of account plus 6 years | Anti-money laundering requirements |
| Customer Support Communications | 3 years from last interaction | Legitimate business interests |
| Marketing Consent Records | Until consent withdrawn plus 3 years | Data protection compliance |
| Gameplay Data | Duration of account plus 1 year | Safe gaming obligations |
Following the retention period, personal data is securely deleted or anonymised to prevent identification. Where data is required for statistical purposes, it is fully anonymised to remove all identifying characteristics.
This privacy policy may be updated periodically to reflect changes in our practices, legal requirements, or platform functionality. Material changes will be communicated through email notification or prominent notice on our platform at least 30 days before implementation. The current version is always available on our website with the last revision date clearly displayed. Continued use of Easybet services following policy updates constitutes acceptance of the revised terms. For questions regarding this privacy policy or our data practices, contact our data protection team through the designated channels on our platform.